Modern Relik

Contemporary meets colonial

Boston is about as hip as a city can be when its sense of style is based on pilgrim hats. Home furnishings store Modern Relik wanted to change that and needed the brand to match. My partner and I performed a market analysis and wrote a brand strategy to help them stand out, then I created a full visual identity system that has helped propel them from their modest starter store in Waltham, MA to a booming location in Boston’s South End, and now a second location in the Boston Harbor Hotel.