CVS FOS

Stool softener, but make it pretty

CVS has a tidy little brand identity. You know who doesn’t? Most of the 8 zillion brands they have on their shelves. So how do you put those barf-ily designed products on your advertising without the stink rubbing off on you? With a flexible, whimsical, and charming graphic system that dresses up all that regrettable packaging so people can just take their flaxseed oil without feeling gross. Plus we made a bouncy jingle for the fun of it.