CVS: Beauty Mark

A new standard of beauty

I helped CVS launch their Beauty Mark campaign, a commitment to using only unretouched photos. The three-day activation included a multi-billboard Times Square launch, a UGC-driven social media blitz, celebrity partnerships, and coverage on the Today Show, and in Ad Age, Glamour, Refinery 29, and elsewhere. The result was over 1 billion total impressions, and a 0% negative sentiment rating on social media.

Clio Awards Gold
Cannes Lions Shortlist
Shorty For Good (5)
Shorty Awards (3)
Digiday Modern Retail Award
Festival of Media North America
New England Hatch Awards (2)